You can see it in the enthusiasm and authenticity we bring to gaming campaigns simply because we approach them like true fans.” “In fact, gaming is a big part of the larger culture at WAR. “As a gamer myself - and lifelong FINAL FANTASY fan - this campaign was a dream come true,” says Holman, whose other dream clients include Bungie, Activision Blizzard, and Riot Games. The new FINAL FANTASY XIV Online campaign is emblematic of WAR's commitment to being a go-to creative studio for gaming clients.
#FINAL FANTASY XIV TRIAL UPDATE#
“In driving more awareness to the game, which recently underwent a significant update to the FINAL FANTASY XIV Online new player experience, SQUARE ENIX put equal emphasis on welcoming new and lifelong players to try out the latest edition of the game.” “At its core, this campaign celebrates the social connections FINAL FANTASY XIV Online offers, especially as more and more people turn to gaming during quarantine,” adds WAR ECD/co-founder Brien Holman, who directed the spots. “We Are Royale was able to do just that through great visuals and levity of content.”
#FINAL FANTASY XIV TRIAL TRIAL#
“We needed a partner who could help us create a campaign that’s approachable and universal for our new expanded Free Trial program for FINAL FANTASY XIV Online,” says Ricardo Mireles, Square Enix executive creative director. Sharp-eyed FINAL FANTASY fans will also enjoy “easter eggs” planted throughout the spots as an homage to the legacy of the franchise. Behind the tagline, 'The Free Trial You’ve Always Wanted', the campaign humorously shows the value of FINAL FANTASY XIV Online’s free trial at the expense of what gyms, streaming services and loot boxes offer in their trials with the help of a wise-cracking host named Roxy.Įach spot features a different character job from the game - Black Mage, Dragoon, and Dark Knight - who awkwardly drop in on “real world” subscription scenarios that suddenly feel less exciting when you can tap into your inner slayer to fight bad guys and vanquish enemies. Both characters and environments are getting huge updates in their looks.Creative production company We Are Royale (WAR) produced a trio of cheeky spots promoting an expanded free trial of FINAL FANTASY XIV Online, the iconic multiplayer online role-playing game by SQUARE ENIX, which boasts more than 20 million registered players. Yoshida proudly showed off the first month of testing the shiny new visuals in the upcoming version 7.0. Like a Fresh new Coat of Final Fantasy XIV Paint CharactersĪnother very exciting update would be the first major graphical overhaul for Final Fantasy XIV. Heavensward and Stormblood instances will be receiving support over Patches 6.2 to 6.5.Īside from this, some of the lower-level scenarios will be converted from 8-man raids to 4-man as to be able to be compatible with the Trust system. The ultimate goal is to make all MSQ scenarios and 4-player dungeons Trust compatible so that players who choose to go it alone will have the option to do so.
Anything to reduce dungeon queue times as a DPS character would be well appreciated! This means that the lower level dungeons which may be less popular now will be easier to get into for newer players. The team at Square-Enix will be starting off with making A Realm Reborn (Patch 2.0) MSQ scenarios Trust compatible. People who would rather quest alone, or who have difficulty in finding a party would find this feature the most beneficial. This would let players recruit NPCs to accompany them into dungeons and MSQ instances in lieu of real players. For those unaware, the Trust System is a Final Fantasy XIV feature that was introduced in the Shadowbringers Expansion. One of the upcoming enhancements coming in the Endwalker patches are updates to the Trust System.
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